Rothschild 69 (R69), the latest addition to the esteemed R2M hospitality group, continues the brand’s tradition of crafting beloved local havens—sophisticated home-away-from-home experiences akin to Hotel Montefiore, R48 Hotel & Garden Herzl 16, and Delicatessen.
Nestled within a beautifully renovated 1930s Bauhaus structure on the iconic Rothschild Boulevard, R69 presents 11 distinct apartments, seamlessly blending the intimacy of a private residence with the effortless convenience of a managed boutique hotel.
A Carefully Restored 1930s Bauhaus Hotel in Tel Aviv’s White City
Constructed in 1932, the building exemplifies the International Style architecture that defines Tel Aviv’s renowned White City. Its expansive balconies, generous windows, and minimalist facade have been thoughtfully preserved through a decade-long meticulous renovation by local firm A N+, harmonizing its rich historic character with contemporary lifestyle needs.
Each apartment at this Tel Aviv boutique hotel has been individually designed, bathed in soft, natural light with warm wooden accents, and features a layout that artfully merges Nordic minimalism with distinctive local architectural influences. The result is a serene and neutral sanctuary, offering a tranquil escape just moments away from Tel Aviv’s bustling streets, acclaimed restaurants, and vibrant art galleries.
The apartments vary in size, comfortably accommodating solo travelers, couples seeking a romantic Tel Aviv getaway, or families enjoying a Tel Aviv family vacation. They all feature fully equipped kitchens, ideal for guests who appreciate the option of preparing their own meals during their stay, and bathrooms stocked with premium products from the esteemed local grooming brand Maapilim.
Immersive Art and a Unique Tel Aviv Atmosphere
Throughout this boutique hotel on Rothschild Boulevard, carefully curated selections of contemporary Israeli artworks are thoughtfully displayed. This deep connection to the local art scene is integral to the residence’s concept—offering a refined and understated way to engage with Tel Aviv’s dynamic creative pulse.
The rooftop provides an exceptional open-air space for yoga and meditation, or simply unwinding while taking in the breathtaking panoramic views of the vibrant Tel Aviv skyline. Downstairs, regularly changing pop-up exhibitions and engaging art events further underscore R69’s unique fusion of upscale hospitality and urban culture.
Experience Authentic Local Living in Tel Aviv
Strategically located in Tel Aviv’s coveted Golden Triangle, at the intersection of Rothschild Boulevard, Allenby Street, and Sheinkin Street—R69 stands at the vibrant crossroads of the city’s rich history and modern dynamism. Just steps away, tree-lined promenades, convenient bike paths, and significant cultural landmarks warmly welcome visitors.
Nearby, guests can easily enjoy R2M’s beloved establishments such as Delicatessen café and épicerie for a delightful lunch, or indulge in refined dining at R48 Brasserie helmed by the acclaimed chef Ohad Solomon. The iconic Hotel Montefiore is also within close proximity, offering classic brasserie-style cuisine and expertly crafted cocktails in a beautifully restored 1920s villa.
In essence: R69 isn’t just a traditional hotel. It’s a sophisticated, design-forward residence, a compelling alternative for discerning travelers seeking greater independence and a profound sense of place, providing guests with the comfort of a meticulously curated Tel Aviv experience, right in the very heart of the city, allowing them to truly live like a local in unparalleled style.